part of the fun of shopping, for me, is the search. the search for the best product, the best price, the best shopping experience. in fact, this is actually a defining characteristic of many millennials, research-backed buying vs impulse buying. i learned this at a luncheon with refinery 29 while i was interning at elizabeth arden – how the methods of shopping of millennials effect retailers and how those retailers can persuade millennials to purchase in the moment or at least be a part of their research. ok wooooah tangent, let’s get back to the point of this post.
i have been on the hunt for a pot concealer that i could wear as a pseudo-foundation – basically something ultra creamy that i could use to even out my skin but wouldn’t look or feel like i had anything on. i tried the w3ll people narcissist foundation stick first (obviously not a pot) and while i liked it a lot, the color match wasn’t perfect and it wasn’t exactly what i was looking for. it’s nice for brightening my face, but i don’t find myself reaching for it on a daily basis.
my next thought was the rms “un” cover-up, which is really the exact product i want, but none of the colors work for me. i’ve mentioned it a thousand times before, but my skin is very cool-toned, so the yellow-based shades of the “un” cover-up just do not work for me. glossier’s stretch concealer seems to have a more pink-based range, but to be honest i’m not that drawn to that brand anymore. i’m sooo tired of seeing all the marketing on every single instagram post that pops up on my feed and i’m just kind of over it, for now at least! some of their products are still staples for me (milky jelly cleanser, moon mask, and coconut balm dotcom are constants) so yes that concealer looks like it would be pretty perfect, but i’m going to pass on it for now.
then, very excitingly, nars came out with their new soft matte concealers. in pot form! pot form of my favorite concealer! – so i thought. but yes, as the name would suggest, these are more on the matte side. i tested them out at sephora and they are truly beautiful and creamy, while finishing to a matte or at least satin-matte formula. i just don’t think they would work on my drier skin and the coverage seems higher than what i’m looking for.
and finally, i remembered my old faithful – bare minerals. i actually owned the bare minerals correcting concealer quite a few years ago now, but i never really knew what to do with it so i got rid of it. i don’t typically wear concealer under my eyes and i wasn’t yet using any products like that on my face, so it went by the way side. but while browsing ulta the other day, this little pot of magic came back to me. this concealer is perfect for what i have been looking for. it’s creamy, glowy, and stays put all day. it can be sheered out for just a hint of coverage where needed, but is also perfect for spot concealing blemishes with a small brush. the color – light 1 of course – is the ideal mix of cool and warm tones, so it works to brighten while also matching my skin perfectly (it’s described as a light neutral cool). and truthfully, this does not budge. i find my nars radiant creamy concealer shifts around throughout the day, but i napped in the bare minerals and it still didn’t reveal the huge pimple i have on my chin. it doesn’t crease on my eyelids, nor under my eyes. i don’t wear undereye concealer, but it’s nice to know that i can with this and it will look totally natural and not like some kim k triangle shit. also, it will be really easy for me to get another shade to match my tan in the summer because the shades are divided between warm and cool tones (though i get tan, i’m still cool-toned) – something that has always been difficult for me.
and since i’m sure you were wondering, this little baby has some pretty great ingredients. it scores a 2 on ewg, contains spf 20, and is free of parabens, sulfates, synthetic fragrances, synthetic dyes, petrochemicals, phthalates, gmo’s, and triclosan. i do wish it didn’t contain phenoxyethanol, but that is not a huge problem for me at the moment. i also got the full coverage concealer brush which was one of the only brushes i ever owned throughout high school and most of college, and it really is a good one. i used to use it in my bare minerals powder to cover up, but it’s a great match for the correcting concealer as well. you can use the tip of it to pinpoint conceal, and use the rest for blending.maybe it’s nostalgia, but i honestly love bare minerals and their products. they are always beautiful, effective, and great quality. some of my favorites are the original foundation, the flawless definition mascara (the only mascara i wore through high school and college – i’m dying to get a fresh tube since i haven’t used it in a couple years), and the lip glosses (they are discontinuing the marvelous moxie line but i have plans to get a couple of the gen nude buttercream glosses – they are stunning!). what’s your tried and true favorite brand?
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